Lobbying success starts here: at our seminars, or at your site
Capitol Seminars presents Ray LeBov’s Lobbying 101: The Legislative Process & Legislative Advocacy and Lobbying 201: Completing the Picture seminars throughout the year at McGeorge School of Law and Policy on University of the Pacific’s Sacramento campus. Please scroll down for more information about these courses, or use the form to the right to sign up immediately.
For organizations interested in a fast, cost-effective way to train a number of people all at once, we also offer Custom Seminars and Training — at your site, at your convenience, and tailored to your budget and learning objectives. You can collaborate with other organizations on custom training to achieve economies of scale.
Our seminars offer you an invaluable learning experience
Drawing on Ray LeBov’s 42 years of experience working in and around the Capitol, our seminars offer you the most concentrated, comprehensive and cost-effective way to learn the practical, real-world applications of lobbying in California. (Read what previous participants have had to say on our Testimonials page.)
1. You’ll learn from people who’ve actually been there (and still are). Our instructors are veterans of both state government and governmental advocacy. You’ll find their personal anecdotes and insights invaluable in learning about the process of advocacy, the pitfalls to avoid, and the people skills and best practices you need to be successful.
2. You’ll also learn from and network with your peers. We encourage interactivity in our seminars, and provide ample opportunities for questions and discussion. You might learn as much from your colleagues around the table as you do from the instructors and our extensive curriculum materials.
3. You’ll get the complete picture of governmental advocacy. Legislative advocacy is only part of the picture. An effective advocate also needs to be familiar with Budget and Regulatory Agency processes and build relationships with key managers and staff in these areas, as well as in the Legislature and the Governor’s Office of Legislative Affairs. And you need to learn about Media Strategies in order to support your lobbying efforts.
Lobbying 101: The Legislative Process & Legislative Advocacy
This course thoroughly explores the step-by-step fundamentals of the legislative process in California and provides key insights into how the process “really works.” Seminar attendees receive comprehensive resource materials and participate in interactive exercises.
From textbook analysis to real-world stories from the trenches, you’ll learn the basics and best practices of effective advocacy. These include the qualities of an effective legislative advocate; the rules of effective advocacy; the language, culture and mores of the California legislature; how to work with committee staff; the do’s and don’ts of testifying; how to find the right author for a bill; client relations; and much more.
Lobbying 201: Completing the Picture – four essential skills
This course is best taken in tandem with Lobbying 101 so you get the complete picture of what goes into an effective lobbyist’s toolkit. Professionals with a significant amount of lobbying experience may choose to skip Lobbying 101 and take 201 only. Prior attendance at Lobbying 101 is recommended but is not a prerequisite for taking Lobbying 201.
Lobbying 201 builds on principles and best practices taught in Lobbying 101, and provides an interactive overview of the evolving world of governmental advocacy, presented by subject matter experts in these critical but often overlooked practice areas: Lobbying the Administration; Budget Advocacy; Regulatory Agency Advocacy; and Media Strategies.
Our seminars provide value to all government and public affairs professionals
Since 2006, Capitol Seminars has enabled some 2000 government and public affairs professionals to become better-informed about the people, processes and best practices involved in Legislative, Budget and Regulatory Agency advocacy, Lobbying the Administration, and Media Strategies. In just two days, our seminars provide you with a comprehensive overview of the real-world, practical applications of lobbying in California.
In addition to novice and veteran lobbyists and their support staff, our seminars are valuable to anyone else involved in governmental advocacy or interested in learning how the Legislative and Executive branches of California state government really work.
For example: Lobbyist Employers; Corporate Executives; Board Members, Executives and Staff of Professional, Trade and Nonprofit Associations; City and County Managers and Staff; Public Agency Managers and Staff; Legislators and Legislative Staff; Public Interest Activists; Law Firms; Public Affairs Firms; and Teachers of Political Science, Public Administration or Public Policy.
Many organizations and lobbying firms send all new lobbyists and support staff to us for training. So do associations whose board members or senior executives are involved in hiring or managing lobbyists. For more information about the value of our seminars, please visit our Testimonials page.