Consulting Services

Strategic and tactical consulting. Ray LeBov & Associates is available to assist both organizations and individuals with the diagnostic, analytical, strategic and tactical components of governmental advocacy, on a retained or project-by-project basis.

Our years of experience in the Capitol, insights into the legislative, budget and regulatory processes, and contacts with key managers and staff provide both significant value to and an additional perspective on any governmental advocacy or public affairs initiative. Read more below

Private coaching is available for individuals or small groups who seek intensive training in the art of advocacy. You’ll learn how to analyze, strategize, and execute better, build key relationships, present more effectively, and become a trusted and valuable resource to those individuals whose support you need. We can structure our coaching to provide you with an overview of the basics, or to focus on a specific campaign or initiative.

Personnel recruiting and evaluation. In 13 years at the Judicial Council, Ray LeBov was responsible for recruiting and screening dozens of candidates each year. He can assist you with creating job descriptions and ideal candidate profiles, evaluating candidate applications, providing interview questions or assisting with interviews, and other critical services as needed, to ensure that you select the candidates who are the best fit for your organization.

More about strategic and tactical consulting

Individuals and organizations who do their own lobbying can still benefit from consultation with Ray LeBov. His experience and expertise can help you at any or all of these stages of the lobbying process:


The first aspect of an effective lobbyist’s approach to any effort is to diagnose all the factors and forces at play. You must ask these and other similar questions: who has a stake in the outcome? Why do they care about the issue? What can you present to them that they will respond to and why? How does the issue interplay with other issues?


Taking into account and building on the diagnosis, the next step is analysis.  For example, if you are sponsoring a bill, you must find a legislator to be the author. To determine who you should ask to carry your bill, you will want to consider a wide range of factors, such as the potential author’s subject matter expertise, their relationship with all four caucuses, their committee and/or leadership role. Other considerations include determining which legislative staff member is likely to be assigned responsibility for your bill and the potential the authorship might present for building a beneficial future relationship with the legislator.


A keen knowledge of legislative processes, procedures and rules is necessary but is not alone sufficient for success. Looking at the totality of forces potentially at play and how they all interrelate, you must create your “game plan.”  In the case of a sponsored bill, the game plan is essentially a road map that will guide you from introduction to gubernatorial signature. It includes such things as: strategies for dealing with allies and opponents; developing your best arguments in favor of, and rebuttals to arguments against, your bill; identifying your best witnesses for the various committee hearings; how and when to get positive media coverage.

Even with the best game plan (including planning for foreseeable contingencies), you are still likely to encounter twists and turns in your path toward success, occasioned by unforeseeable factors, forces and events not in your control. You must have the flexibility and nimbleness to re-assess and redraw your strategy as often as warranted.


A strategist is someone who sees the whole picture, and can visualize the end-game. A tactician is the one who gets you there. Or, as Sun Tzu (Chinese General, 500 BC) said: Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

The last part of being an effective legislative advocate is the ability to implement that wonderful game plan that you drew up in your role as strategist. This can involve a wide range of skills as you perform the day-to-day activities necessary and appropriate for attaining your goal.

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Register For Seminars

Sign up for both Lobbying
101 & 201, save $50.00

Click on any course title to begin the signup process.

On the next screen, you’ll
select the date you want.

Lobbying 101: The
Legislative Process &
Legislative Advocacy

Thursdays, December 7,
February 1, or April 12,
8:30am – 1:30pm

Lobbying 201:
Completing the Picture –
Four Essential Skills

Fridays, December 8,
February 2, or April 13,
8:30am – 1:30pm

Lobbying 101 & 201:
Dec. 7-8, Feb. 1-2, or
April 12-13, 8:30am- 1:30pm

McGeorge School of Law
at University of the Pacific
Sacramento Campus

If you are unable to attend on these dates, you can click here to be notified of future seminars.

Note: Seminar dates and location subject to change.